Niles Foster left the Minute Maid Corporation shortly after the Hi-C brand was purchased. As the Hi-C business continued to grow, it attracted the attention of the Minute Maid Corporation, and in 1954 Clinton Foods, Inc., sold its Florida holdings, including Hi-C fruit drinks, to Minute Maid. The contract packing concept is still used today by the Coca-Cola Foods Division. Apple and cherry drinks were introduced as a result of the fresh fruit processing operations at the Paw Paw, Michigan, co-packer plant. Grape, the second flavor introduced, evolved naturally from the fact that the Geneva, Ohio, co-packer was also processing fresh grapes. New flavors of Hi-C fruit drinks were developed as an outgrowth of the contract packer system.
The multi-plant system facilitated quick product shipping, minimizing out-of-date merchandise problems. As markets for Hi-C were expanded nationwide, so were the contract operations, strategically located near major market areas. Originally marketed in the southern United States, Hi-C was introduced into the Los Angeles and San Francisco markets in 1949. Foster entered into an agreement with Clinton Foods, Inc., to produce and market Hi-C, with Foster managing the Hi-C business. After test marketing in 1947, Hi-C orange drink was introduced in 1948 with a massive promotional effort, spending thousands of dollars weekly per market on promotions. Hot-packed in enamel-lined 56-ounce (1.66 L) cans, the product needed no refrigeration before opening. The name "Hi-C" referred to its high vitamin content. It took Foster over a year to develop the ideal formula for Hi-C orange drink, containing orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and ascorbic acid (vitamin C). Niles Foster, a former bakery and bottling plant owner, created Hi-C in 1946. History 1958 sales team promotional newsletter excerpts It was created by Niles Foster in 1946 and released in 1947.
Hi-C is a fruit juice-flavored drink made by the Minute Maid division of The Coca-Cola Company. For other uses, see Hi-C (disambiguation).
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